Reasons How Office Location May Boost Your Business Growth

Believe it or not, the location of an office can significantly affect the efficiency of an office to function in more ways than once. Many people may argue that the success of a company will all depend on the skill sets and experience of its employees, and for the most part, that is true. However, there are also times when office location may matter.


If you are still doubtful about this, look no further than our examples below indicating how your office location may boost your business growth.


1. Better Attractiveness to New Clients


The saying goes, "You never get a second chance to make a first impression", and with this concept in mind, a good office location may improve your company's attractiveness to potential new clients. Choosing an office in a hip and trendy part of town can help you appear professional and succeed in attracting new clients.


2. Boost for Employee Retention


Imagine a scenario where an employee is faced with a choice between a company that offers an office location in the city or one that offers a more rural area office. In all likelihood, an employee may choose the city-based company over the rural one, which may lower your employee retention rates. In this case, the choice of office location is your employee's decision.


3. Better Onboarding Process


Employee onboarding is critical in the process of bringing a new employee onboard—the fewer obstacles that lie in the way of getting an employee to work, the better. Offices located in a more urban area are more likely to have more resources readily available, such as easy access to restaurants, bars and other basic needs. This can facilitate employee onboarding more efficiently.


4. Better Accessibility for Networking


Getting your business out there is extremely important if you are a newer startup. This can be done through networking and relationship building, which requires physical visits to those businesses and institutions. If you have an office located in a rural area, it may be more challenging to network with established businesses than one that is conveniently located in an urban area.


5. Better Connectivity


Another factor that can make a difference between an urban- or rural-based startup's success is connectivity. While technology is always advancing, there is still no replacement for good old-fashioned face-to-face communication. An office located in a rural area may challenge building those necessary relationships due to the lack of available connections.


6. Better Access to Specialised Services


If your business is in need of certain specialised services, it may be easier to get them from an urban-based startup. While you can get many of the same services in both urban and rural areas, it may be easier to get them from a company based in an urban area due to the massive number of specialised services available in the city.


7. Better Access to Recruitment


In many cases, establishing an office in an urban area can be more attractive than a rural one due to the location's ability to attract top talent. Companies that have offices in urban areas tend to be more attractive to job applicants, who tend to be more likely to take a job or career opportunity in an urban area.


The Final Say


In today's world, there are many factors that can affect the success of your business. One such factor can be your office location. To be successful, sometimes your business needs to be in the right place at the right time.


That said, there are many factors that can determine your office location's success, from the ease of accessibility to the stability of the area and the availability of the best amenities.


But the most important thing to take note of is the employees. If the employees are happy with the environment and the location, it can be an extremely convenient choice for your business, thus, boosting your venture to the next level.


If you are keen to find your next office space, look no further than our viable recommendations here at Sketch Labs. We are here to streamline the hunt for your future London office and save you time and money. Better yet: our services are free. Call us today and let us find the perfect office space for your business.


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